However, there are many ways to improve your search results and increase the number of visitors to your site, but many require more time and research.
However, if you are talking to any SEO company in London, they will tell you that a few SEO tools can help you a lot with all the time-consuming tasks and increase your overall SERPs.
The following four tips will help you increase your visibility in the SERPs:
1. Use Original Images
Real images are often desirable in terms of SEO. There are reasons for this:
First of all, the images you use need to be linked to your content in order to get the most out of them. If not, search engines like google can pay very little interest on your site, and there will be no benefit in any way from the use of authentic images.
Second, try and use key phrases within your photo captions. Search engines will consider this, and you will get a better rating if they are healthy with popular SERP queries.
You will want to have tag tags that can be linked to your site. A high-quality way to do that is useful to use placing alt tags and placing a keyword there so that Google can easily see what’s in the image.
For example, on Instagram posting a picture of my new dress, the alt could be: "New Spring Dresses!" It may appear when someone searches for that term.
2. Use Long Tail keywords
Long tail keywords are a great way to enhance your results. They are special and effective words that describe exactly what you are looking for in your goal. Here is an example:
Suppose we are promoting a brand new iPhone 7, and we need to improve our appearance on Google. One of our key phrases is "Price for iPhone 7". This keyword seems simple enough, however, we understand that we are currently not getting the results we want with this long-tailed keyword. Our opposition to this keyword gets more site visitors than we do, and it does not make sense to think how clean miles are in order to achieve such important goals.
Instead of using "Price for iPhone 7," we change the keyword to "Cheap iPhone 7 Offers Online." Now, our opposition continues to gain site visitors for this keyword, however according to Google Trends, the "Cheap iPhone 7 Deals Online" has a much larger search value than the keyword.
That way we are more likely to get results with this long-tail keyword. We rank better in the SERPs because our opposition does not get as many visitors to the site as this keyword, and we are able to take it all!
3. Quality Content
Quality content has always been important to SEO, but over the past few years, the value has grown. If you want to be found in Google's EDU SERPs, that becomes even more important. There are many ways to enhance your content - such as providing unique information with good reference.
This is very important because if Google does not understand the meaning of your content, it will not put you at the top! So, when writing blog posts or essays, always try to combine long-tail keywords with your keyword in all content. This way, Google will see if your post matches what you are trying to rate.
For example, when writing an article about creating a social media calendar, keywords like "social media calendar calendar" and phrases like "how to create a social media calendar" would be great.
4. Find Social
The last step is to share your articles on social media! This way, most of the audience will know what you are talking about, and people who are unfamiliar with you can learn more. Start by creating a Twitter page for your business and use a tool like Hootsuite to edit social media ahead of time, so you don't have to spend all day tweeting.
Social media is about sharing, so use that to your advantage. Tweet out your blog posts and share your content on Facebook again.
Here are some bonus tips:
5. Create Backlinks
This is something bloggers can do to increase their search engine rankings that do not take too much time, yet require little research. Many websites like Moz and Open Site Explorer help you see who is linking to your competition and how they are performing.
If you find that a competitor has a link from any other website, look at the website online and consider if there is any way you can get the link back to you, too. If possible, find many websites that your competitor does not find hyperlinks and access them. This is a great way to build backlinks when I don't have to do a lot of work.
6. Customize Your Internal Links
An improved web site is a very powerful way to strengthen your SERPs. You want to make sure your website is up to date with key keywords that you have to measure, and you want to identify secondary keywords. Every webpage of your website should have at least one keyword phrase, and you want to ensure that the content centered on the internal hyperlinks is consistent.
The best way to check if your Internet site is out of date or not, is with the help of Using Scream Frog. This will let you know exactly how many pages link to any URL provided on your online website, which links are most easy to navigate to visitors, and how many of your internal links are clicked.
You can also use this device to find out if any of your URLs are broken. Or if there are pages that aren't properly edited on your web site that need a little attention.
